Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Live Streaming: mixed results so far but a big future
Event industry must stay in the EU
Organisers must become smarter with their content marketing - Talking Events Podcast Episode 25
Event Security Pt 2 - Is the landscape changing? Talking Events Podcast
Event policing specialist slams ‘shameless and opportunistic’ claims - Talking Events episode 29
Transforming Venues into Event Spaces Part One – Talking Events Podcast Episode 27
Transforming Venues into Event Spaces Part One – Talking Events Podcast Episode 27
Access Control Management Talking Events podcast episode 26
The Eventice Podcast Challenge – Talking Events Special
Merging the physical and digital brand Talking Events Podcast episode 25
How are venues changing and attracting creative events – Talking Events Podcast Episode 24
Meetings Mean Business – Talking Events Podcast Episode 23
Understanding Your Consumer Through Data - Talking Events Podcast Episode 22
Founding Start-ups in the Events Industry - Talking Events Podcast Episode 21
Julius Solaris – #AskJulius Q&A session from Event Tech Live - Talking Events Podcast Episode 20 Edit
Organising Winter Events: Talking Events Podcast Episode 19
How to engage an event audience online and offline – Talking Events Podcast Episode 18
Procurement, Industry Health and Students - Talking Events Podcast Episode 17
Greener Events Part 2 – Talking Events podcast – Episode 16
Greener Events Part 1 – Talking Events podcast – Episode 15
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