Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Greener Events Part 2 – Talking Events podcast – Episode 16
Greener Events Part 1 – Talking Events podcast – Episode 15
Event Safety - Talking events podcast – episode 14
Event Hospitality: Talking events podcast – episode 13
CDM how will it affect me? : Talking events podcast – episode 12
Managing Your Carbon Cost: Talking events podcast - episode 11
Is the conference sector experiencing a renaissance?: Talking events podcast - episode 10
Part 2 -Why are so many of us still failing at the task of capturing data? Talking events podcast – episode 9
Why are so many of us still failing at the task of capturing data?: Talking events podcast - episode 8
Is event technology is becoming a distraction?: Talking events podcast – episode 7
Let's Get Engaged: Talking events podcast - episode 6
Gamification - A future thing of the past: Talking events podcast - episode 5
Event Marketing - Getting It Right & Getting it Wrong : Talking events podcast - episode 4
Event Sustainability: Talking Events Podcast - Episode 3
Event Recruitment: Talking Events Podcast - Episode 2
Events don't need apps: Talking Events Podcast - Episode 1
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