Brett + Giselle Sugerman are the super-couple behind B&G Design Inc., an award-winning Miami-based interior design firm. They’ve been featured on NBC, CBS, and HGTV—true movers and shakers in the industry. They share their design expertise across multiple social media platforms and have 57,000 followers on Instagram alone. In this episode of Wingnut Social, they share how they’ve found success with their marketing endeavors.
What You’ll Hear On This Episode of Wingnut SocialOriginally, when Brett and Giselle started marketing on social media, it was trial and error to see what worked. Right now, their brand is a lot of people working together to make things happen. They continuously change and evolve depending on what’s happening in the world. What’s helped them a lot? Promoting their posts. They are always tweaking their audience and age groups and analyzing the results. What photos did well? Did before and after slides do well? Did supporting stories or reels help with engagement?
Giselle emphasizes that it’s important to stay true to who you are and who you are as a brand. People want to know the person and the personality behind the brand. What inspired you? What is your life about? So they build their life into their social media to show their interests. Showing your personality means that more of your ideal clients will connect with and seek you out. Their tactics are obviously working, right? 57,000 people follow them on Instagram alone and that’s no easy feat.
Curated authenticity on social mediaWhatever you’re sharing on your social media, make sure it’s descriptive of your life and your business. They post standard before and after photos to show design transformations. Giselle loves styling their home for the holidays and building tablescapes. They also share their high-end luxury designs. Through it all, they intermix content that shows who they are.
They emphasize that if you’re trying to build a following, you must also tag and give credit to everyone involved in a project. It will open up your audience. There is plenty of business to go around and you can’t be afraid to share your expertise with others. They embrace the mantra “Share the love.”
Another tip? Be consistent with posting and sharing. Be true to your aesthetic. Don’t be afraid to show who you are as a designer and an individual. Be true to who you are because there truly is an audience for everyone. Try to stand out and be unique because people are looking for different things. People can taste authenticity.
Giselle and Brett also take a deep-dive into how they’ve found success building a successful business while balancing life as a married couple with a family. Don’t miss this episode!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Facebook Community Groups: An Innovative Way to Market Your Interior Design Business with Natasa Jones
Instagram Comes Clean: 5 Myths BUSTED
Show House 101: How to Launch Your Own with Maryline Damour
How to Use Instagram Create Mode to Spice Up Your Stories!
Brick-and-Mortar Isn’t Dead: The Upside of a Retail Space with Victoria Sanchez
Your [Ideal] Marketing Demographic IS on Social Media!
How to Get Published in AD Pro—Straight from Editor Katy Olson
Live Stream or Pre-Recorded Video: What is a Designer to Do?
The Interior Design Consultation: To Charge or Not to Charge? with Sandra Funk
Master Marketing: Strategies You Can Learn From Your Dog
Behind the Scenes of the One Room Challenge™ with Veronica Solomon
3 Tips to Overcome Stage Fright and Record a Video
Dive into the World of Product Licensing with Stacy Garcia
How to Deal with a Bad Google Review (Hint: Don’t Lose Your Cool)
The Best of Wingnut Social: Natalie’s 5 “AHA!” moments
[Here’s Why] You NEED to Engage with Fans on Social Media
Merry Christmas: The Wingnut Social Blooper Reel
Kenny Rogers Remix: All about Instagram Strategy
The 5 Step Sales Strategy Plan with Brian Robinson
The ABCs of Shooting an IGTV Video with Shana Heinricy
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Frankenstein
The Count of Monte Cristo
The Creative Boom Podcast
Design Better