Brett + Giselle Sugerman are the super-couple behind B&G Design Inc., an award-winning Miami-based interior design firm. They’ve been featured on NBC, CBS, and HGTV—true movers and shakers in the industry. They share their design expertise across multiple social media platforms and have 57,000 followers on Instagram alone. In this episode of Wingnut Social, they share how they’ve found success with their marketing endeavors.
What You’ll Hear On This Episode of Wingnut SocialOriginally, when Brett and Giselle started marketing on social media, it was trial and error to see what worked. Right now, their brand is a lot of people working together to make things happen. They continuously change and evolve depending on what’s happening in the world. What’s helped them a lot? Promoting their posts. They are always tweaking their audience and age groups and analyzing the results. What photos did well? Did before and after slides do well? Did supporting stories or reels help with engagement?
Giselle emphasizes that it’s important to stay true to who you are and who you are as a brand. People want to know the person and the personality behind the brand. What inspired you? What is your life about? So they build their life into their social media to show their interests. Showing your personality means that more of your ideal clients will connect with and seek you out. Their tactics are obviously working, right? 57,000 people follow them on Instagram alone and that’s no easy feat.
Curated authenticity on social mediaWhatever you’re sharing on your social media, make sure it’s descriptive of your life and your business. They post standard before and after photos to show design transformations. Giselle loves styling their home for the holidays and building tablescapes. They also share their high-end luxury designs. Through it all, they intermix content that shows who they are.
They emphasize that if you’re trying to build a following, you must also tag and give credit to everyone involved in a project. It will open up your audience. There is plenty of business to go around and you can’t be afraid to share your expertise with others. They embrace the mantra “Share the love.”
Another tip? Be consistent with posting and sharing. Be true to your aesthetic. Don’t be afraid to show who you are as a designer and an individual. Be true to who you are because there truly is an audience for everyone. Try to stand out and be unique because people are looking for different things. People can taste authenticity.
Giselle and Brett also take a deep-dive into how they’ve found success building a successful business while balancing life as a married couple with a family. Don’t miss this episode!
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How to Rewire your Mindset [Jarrod Haning’s Nobel-Nominated Process] - Episode 194
Andrea Freeman’s Method: Shift Your Mindset to Scale Your Business - Episode 193
Travel + Interior Design Photography Tips [Pro Ralph Velasco Shares] - Episode 192
Can Writing a Book Catapult Your Career? LuAnn Nigara Shares Her Thoughts - Episode 191
Differentiate Yourself: Amanda Berlin Says to Tell Your Story - Episode 190
Market Your Brand to Land a Licensing Deal [Victoria Larson's Strategy] - Episode 189
WHY the New Facebook Business Suite is Sweet - Episode 188
How to Collaborate with Nano-Influencers [Neal Schaffer’s Take] - Episode 187
The Ins and Outs of Instagram Alt Text - Episode 186
Positioning in Marketing: Create Your Unique Brand with Shannyn Lee - Episode 185
How IGTV Captions Help YOU Capture a Larger Audience - Episode 184
Fall in LOVE with Your Business Again with Kris Plachy - Episode 183
6 Ways YOU can Make Money on Social Media - Episode 182
How to Get Famous on TikTok [Courtesy of Mrs. Space Cadet] - Episode 181
Make Social Media FUN Again - Episode 180
Wingnut Social is Getting an UPGRADE - Episode 179
How to Leverage Your Network the Right Way with Benjamin Shapiro - Episode 178
Instagram’s Feed Refresh: Suggested Posts - Episode 177
Genevieve Trousdale Shares WHY You Should Add Webinars to Your Portfolio - Episode 176
Facebook Partner Monetization for Designers - Episode 175
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