Package Your Genius Personal Branding Podcast
Business:Careers
Experts: stop overthinking it!
Visibility does not have to be as hard as we're making it.
After countless conversations with students, clients and friends, I wanted to establish once and for all how easy it is take what you're already doing and repurpose it for visibility and even revenue, if you're so inclined.
Regardless of where you are in the personal branding process, you can repurpose your advice - the thoughts you have and expertise you share - into more tangible ways to support infinitely scalable more people.
Want to reach more people?
Here are 5 types of advice you can repurpose:
1) 1:1 Client Sessions - Do you have coaching, consulting or strategy sessions with your clients? Do you frequently brainstorm with work colleagues one on one?
If you're frequently giving the same advice over and over again, maybe it's time for you to repurpose that into something bigger. You can repurpose the advice you've given during your 1:1 client conversations into:
2) Session Notes - Do you take detailed session notes for your individual or group clients? Do you keep seeing the same themes pop up over and over again? Why not repurpose them into:
3) Your Speaking Opportunities - Do you do a ton of paid talks? Do you create several slide decks each year to correspond with your workshops? Why not repurpose those into more content like:
4) Content series - I recently discovered the power of creating video content during an event. You can use your own telesummit or virtual conference to help you develop a massive amount of content for
5) Frequently asked questions and general advice - We all give it. Why not repurpose it? Furthermore, why not monetize it?
Applications are open for the next round of
Package Your Genius Academy
I'm ready to work with a few more high achievers who have a track record of professional success and need help framing their story, articulating their value to the clients who need them, and becoming more visible through media and speaking.
If you:
As always, Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon
Package Your Genius Personal Branding Companion Workbook is available on Amazon
PYG 125: Radical Self Discovery
PYG 124: When finishing matters more than winning
PYG 123: When you have to drop the ball...
PYG 122: Reframe your default
PYG 121: Op Ed Writing to Spread Your Ideas
PYG 120: Someone needs to hear it from YOU
PYG 119: Change your personal culture
PYG 118: Your martyrdom is no excuse
PYG 117: How you show up when you want to WIN
PYG 116: Callings call
PYG 115: Don't waste your raw materials
PYG 114: Alternate Routes
PYG 113: What is it your season to do?
PYG 112: Your genius deserves a break
PYG 111: What's keeping you from making a change?
PYG 110: Is your lane already saturated?
PYG 109: Feel behind on your goals? You can turn this year around
PYG 108: You have to sell it
PYG 107: Make your visibility a PRIORITY
PYG 106: How to find and define your BIG ideas
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