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Hosts: Casey Cangelosi and Ksenija Komljenović
Producer: Ksenija Komljenović
Guest: Joe Porter https://joeporteronline.com/
Watch here Listen below
00:00 Intro
00:51 Music History: November 18 – what would you buy with $37,000?
04:00 Guest intro: Joe Porter
05:45 Joe’s back story
14:55 How did YouTube come about?
19:22 Creation of the super-popular sound effects videos (12 million to 90 million views each)
21:11 YouTube popularity and content made for kids
24:07 When did you start monetizing your work?
26:34 Cover songs revenue
28:30 Signing up for YouTube partnership
30:00 Viral videos, targeting
35:38 Actionable advice for developing a YouTube channel
39:03 Click-on rate and thumbnails
41:45 YouTube algorithms
46:52 How does online success impact the offline world?
49:02 How should someone approach using YouTube as a tool not to go viral, but to seek employment?
54:10 You would be surprised how many people do/do not have adequate performances up online
54:58 No matter what career you choose, it is going to be hard work
57:00 Ryan Carlisle from IG: Is it better to upload regularly or your best content?
58:05 Josh Jones from IG: How do you get so good at so many percussion instruments?
1:00:03 thomas.perc from IG: Where is a good place to start equipment-wise to record high quality audio/video performances?
1:02:44 Jesse Guo from IG: Is it possible to grow a significant audience without making content for the masses?
@Percussion - 342
@Percussion 341 - The Closer with Casey Cangelosi
@Percussion 340 - The Future of Percussion
@Percussion 339 - Time Management & Work-Life Balance with Donnie Johns, Brad Meyer, & Tracy Wiggins
@Percussion 338 - Music Industry Careers with Jalissa Gascho
@Percussion 337 - Motion in Music with Mary Ellen Childs
335 Roundtable - Cryptomnesia and Inspiration with Gordon Stout, Pius Cheung, and Gene Koshinski
@Percussion 334 - Percussionist as Storyteller with Joby Burgess
@Percussion 333 Roundtable - Podcast Creators with Damon Grant, Pete Zambito, and Josh Hartwell
@Percussion 332 - The Percussion Conservatory with Joshua Vonderheide
@Percussion 331 - Forging a Percussion Career with John R. Beck
@Percussion 330 - University Job Pursuit - Interviews
@Percussion 329 - Sabian Cymbals & Education with Mark Reynolds
@Percussion 328 - Remembering Christopher Deane (1957-2021), Part 2
@Percussion 327 - Remembering Christopher Deane (1957-2021), Part 1
@Percussion 326 - Bicycle Music (and more!) with Reynaliz Herrera
@Percussion 325 - University Job Pursuit
@Percussion 324 - Entertainment Drumlines with Kaylie Brooke
@Percussion 323 - Vintage Keyboard Instruments with Shannon Wood
@Percussion 322 - American Gamelan with Brady Spitz
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