OPR CEO Richard Brett joins the PRovoke podcast to discuss the agency's new book, which explores how marketing communications has moved from telling and talking to doing and action. That focus on action, says Brett, becomes even more critical in the Covid-19 era, with companies around the world stepping up and doing what they can to help.
PRovoke19: UNCF's Dr Michael Lomax (Ep. 195)
Prince Andrew's Newsnight Interview (Ep. 194)
Maxim Behar on the global PR revolution (Ep. 193)
OPPI's TK Kanchana (Ep. 192)
Brands looking inward & other takeaways from #PRovoke19 (Ep. 191)
Doing business in China; PRovoke19 preview (Ep.190)
Bringing artificial intelligence stories to life (Ep. 189)
How to grow, build and sell a PR agency (Ep.188)
Portland's Total Value Index: PR lessons for brands (Ep.187)
Panasonic on making its name as a B2B brand (Ep. 186)
The missing link to college-age influencers (Ep. 185)
What agencies & talent look for in each other (Ep. 184)
Hong Kong's Reputation Challenge (Ep. 183)
Can America's top CEO's save capitalism? (Ep. 182)
How Content Spreads Online with NewsWhip (Ep. 181)
The PR Battle for Hong Kong (Ep. 180)
Understanding Generation Alpha with Hotwire's Laura MacDonald (Ep. 179)
FHF's Steph Bailey On The Authenticity Gap (Ep. 178)
Adam Ritchie on Invention in PR (Ep. 177)
WARC's David Tiltman on marketing effectiveness (Ep. 176)
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