OPR CEO Richard Brett joins the PRovoke podcast to discuss the agency's new book, which explores how marketing communications has moved from telling and talking to doing and action. That focus on action, says Brett, becomes even more critical in the Covid-19 era, with companies around the world stepping up and doing what they can to help.
FHF's Steph Bailey On The Authenticity Gap (Ep. 178)
Adam Ritchie on Invention in PR (Ep. 177)
WARC's David Tiltman on marketing effectiveness (Ep. 176)
The Evolution of Influencer Marketing with Cathy Planchard (Ep. 175)
Asad Dhunna on diversity and inclusion in PR (Ep. 174)
Mars' Kimberly West on 'purpose fatigue' (Ep. 173)
EY's Janet Balis (Ep. 172)
Jenna Young on Cannes and creativity (Ep. 171)
Gail Heimann's highlights & lowlights from Cannes 2019 (Ep. 170)
WE's Kass Sells on agency transformation (Ep. 169)
Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168)
The Rise of Virtual PR Agencies (Ep. 167)
Why public relations & SEO need each other (Ep. 166)
Cheryl Overton on what real diversity looks like. (Ep. 165)
Larry Weber on how far tech PR has come (Ep. 164)
The Method Communications Acquisition (Ep. 163)
Claudine Moore; Digiday's Brian Morrissey (Ep. 162)
Notes from Newhouse School/Fear & The Future of PR (Ep. 161)
Tom Doctoroff on Chinese brands & consumers (Ep. 160)
The state of the Asia-Pacific PR industry (Ep. 159)
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