Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.
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📲CONNECT with Laura:
The Pankonien Group: https://www.instagram.com/thepankoniengroup/
bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
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Andrea Freeman’s Method: Shift Your Mindset to Scale Your Business - Episode 193
Travel + Interior Design Photography Tips [Pro Ralph Velasco Shares] - Episode 192
Can Writing a Book Catapult Your Career? LuAnn Nigara Shares Her Thoughts - Episode 191
Differentiate Yourself: Amanda Berlin Says to Tell Your Story - Episode 190
Market Your Brand to Land a Licensing Deal [Victoria Larson's Strategy] - Episode 189
WHY the New Facebook Business Suite is Sweet - Episode 188
How to Collaborate with Nano-Influencers [Neal Schaffer’s Take] - Episode 187
The Ins and Outs of Instagram Alt Text - Episode 186
Positioning in Marketing: Create Your Unique Brand with Shannyn Lee - Episode 185
How IGTV Captions Help YOU Capture a Larger Audience - Episode 184
Fall in LOVE with Your Business Again with Kris Plachy - Episode 183
6 Ways YOU can Make Money on Social Media - Episode 182
How to Get Famous on TikTok [Courtesy of Mrs. Space Cadet] - Episode 181
Make Social Media FUN Again - Episode 180
Wingnut Social is Getting an UPGRADE - Episode 179
How to Leverage Your Network the Right Way with Benjamin Shapiro - Episode 178
Instagram’s Feed Refresh: Suggested Posts - Episode 177
Genevieve Trousdale Shares WHY You Should Add Webinars to Your Portfolio - Episode 176
Facebook Partner Monetization for Designers - Episode 175
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