Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.
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📲CONNECT with Laura:
The Pankonien Group: https://www.instagram.com/thepankoniengroup/
bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
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How to ’Shock and Awe’ Potential Interior Design Clients - Episode 263
How to Leverage Amazon to Grow Your Interior Design Business - Episode 262
Be Irreplaceable: How You Attract Luxury Design Clients - Episode 261
How Designers Become THE Source for Luxury Flooring - Episode 260
Does Your Interior Design Logo Reflect Your Brand Identity? - Episode 259
Delegate to Scale Your Interior Design Firm Fast - Episode 258
Video Storytelling as a Marketing Strategy for Interior Designers - Episode 257
4 Google Ads Tips for Interior Designers - Episode 256
Grow Your Interior Design Team The Smart Way - Episode 255
Metaverse Interior Design: The Future of the Design Industry with Tom Puukko - Episode 254
No Interior Design Degree? KD Reid Shares His Take - Episode 253
Attract Affluent Clients Doing What You LOVE with Melissa Galt - Episode 252
It’s Time to Tackle Renovation Projects with Renée Biery - Episode 251
Stacey Martin’s Formula for Rockstar Interior Design Presentations - Episode 250
Clean Design Home: Robin Wilson’s Incredible Story - Episode 249
Change Your Mindset—Raise Your Rates [Danielle Hayden] - Episode 248
Is a CoWorking Workspace Right For Your Design Firm? with Mara Hauser - Episode 247
How To Develop Your Working Knowledge As A Designer, with Andrea Hysmith - Episode 246
Carol Cox Shares Why Thought Leadership Still Matters - Episode 245
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