#MartinLucas, tells the brutal truth about human behaviour. Irrational is normal. Emotional is normal. We buy emotionally and we justify using reason and logic. His excellent blog on the subject https://www.gapinthematrix.com/blog/irrational is worth reading.
Martin is CEO of #GapInTheMatrix. He is a #MathematicalPsychologist who advises global brands on what they are doing to prevent customers from buying, staying loyal, and wasting profits on unnecessary and fruitless advertising, marketing or damaging sales conversations.
He has been a multi-award winning salesman, he's established and grown several businesses and today advises multi-$billion brands in consumer and B2B markets on how to stop self-sabotaging their efforts. He teaches sales teams how to stop projecting unconscious messages that hurt their efforts by projecting contradictory or harmful messages to customers that prevent them from buying.
This interview takes a sophisticated message and dissects it into simple to understand elements you can use and apply in your business, large or small. Fascinating to listen to, Martin's work helps companies win customers, rebuild loyalty once customers have lapsed, prevent them from losing faith in your brand in the first place and secure customers from your competition.
You can contact Martin through his LinkedIn profile at linkedin.com/in/behavioral-sciences
Jeff Standridge - Building Lasting Business Relationships: Trust, Integrity, and Long-Term Success
Roee Hartuv: Sustainable Efficient Process Driven Growth
Transforming Sales: Ethical, Relationship-Driven with Leah Borges
Mary Gentile - Speaking Truth to Power Without Getting Fired
Hot Revenue Webinar 2 - The Ally Method with Dan Pfister, Suzanne and Marcus Cauchi
Hot Revenue Webinar 1 - Customer Winback with Dan Pfister and Marcus Cauchi
Empathy in Leadership: The Key to High-Performing Teams with Teddy Peck
Chris James Explains Why Training the Trainer Matters
Kyle Gray: Create Credibility Faster Through Strategic Communication & Storytelling
with Jedediah Thomas
Lloyd Stokes: Strategic Recruitment: Building High-Growth GTM Teams
with Leanne Dow-Weimer
Kent Bredahl: Boosting Loyalty, Driving Growth
Susanne Schuler: From Rwanda's Unity to Boardroom Harmony - Transforming Conflict into Bridges of Cooperation
Jamie Reeves: Are You Chasing Success or Just Playing a Game of Status Management?
Frank Byskov: Are Ethical Investments Smart Money?
Disco Dave Wynn
Starting Up, Working with Your Spouse, and Finding Joy in your Work - Julie Barlow/Jean-Benoit Nadeau
John Bissett: Quit the Monkey Business and Sell Well
Are You Sacrificing Your Soul in the Pursuit of "Success"? with James Cuss
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
PBD Podcast