#MartinLucas, tells the brutal truth about human behaviour. Irrational is normal. Emotional is normal. We buy emotionally and we justify using reason and logic. His excellent blog on the subject https://www.gapinthematrix.com/blog/irrational is worth reading.
Martin is CEO of #GapInTheMatrix. He is a #MathematicalPsychologist who advises global brands on what they are doing to prevent customers from buying, staying loyal, and wasting profits on unnecessary and fruitless advertising, marketing or damaging sales conversations.
He has been a multi-award winning salesman, he's established and grown several businesses and today advises multi-$billion brands in consumer and B2B markets on how to stop self-sabotaging their efforts. He teaches sales teams how to stop projecting unconscious messages that hurt their efforts by projecting contradictory or harmful messages to customers that prevent them from buying.
This interview takes a sophisticated message and dissects it into simple to understand elements you can use and apply in your business, large or small. Fascinating to listen to, Martin's work helps companies win customers, rebuild loyalty once customers have lapsed, prevent them from losing faith in your brand in the first place and secure customers from your competition.
You can contact Martin through his LinkedIn profile at linkedin.com/in/behavioral-sciences
Is it a Case of History Repeatin’? What you are probably doomed not to learn!
Harnessing AI: Enhancing Critical Thinking Skills and Expanding Horizons 🌈
Grow a Spine and Charge What You Are Worth
The Sales Enigma: Decoding Success in Direct & Partner Sales for Management
Revolutionise Your Sales Strategy with Storytelling, Creativity, and Leadership
Unlocking Sales Growth: Maximising Contribution Margin & Financial Acumen
Thriving in the Changing World Order and Building A Great Place to Sell
Are you showing up with dirt in your engine?
How To Become Your Buyer’s Ally and Never Be Their Adversary or Accomplice?
What Are the Secrets to Building a $Multi-Million Business Without Selling Out?
Make Killer One Time Offers: Explode Your New Business Pipeline With The Right Buyers
Unlocking the Power of Relationships: Insights from Salesforce’s 36th Employee and Second Time Founder
Empowering Women and Building Successful Business Ecosystems
Smart Outbound Demystified: Think Deeply, Maximise ROI, Deliver Certain Growth
Bare it all: Real entrepreneurs share their scars and the lessons learned from their biggest failures
Uncovering the Dark Side of the Maritime Industry and the Challenges Ahead With Global Supply Chains
What Do Customers Love When You Work Together to Solve Their Problems?
What Diversity Isn’t and How to Grow Short and Long Term Profits?
A Question of Pain: What Sort of Therapist Doesn’t Want to Hear About Your Problems?
What are the Keys to Unlocking Your Audience’s Mind Through Powerful Content?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
PBD Podcast