Marketing Technology Podcast by Marketing Guys
Business:Marketing
A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. He explains why in some cases you should not have a budget.
The following topics are covered:
LinkedIn John Readman: https://www.linkedin.com/in/johnreadman/
Website Bosco: https://askbosco.io/how-bosco-works/
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
How to start using video advertising - Gil Sommer, VP of Product at Connatix
MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints
How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX
Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine
The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator
How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat
Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX
How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops
Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys
How to make virtual events really work - Ike Kehal, CEO at Social27
ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse
Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11
In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel
Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing
The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost
A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski
How to use personal video in marketing & sales - Darin Dawson, Co-Founder at BombBomb
Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai
Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain
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