Marketing Technology Podcast by Marketing Guys
Business:Marketing
A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. He explains why in some cases you should not have a budget.
The following topics are covered:
LinkedIn John Readman: https://www.linkedin.com/in/johnreadman/
Website Bosco: https://askbosco.io/how-bosco-works/
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Growth hacks for start-ups - Hamlet Azarian, Sr. Growth Advisor @ Retail Merchant Group
Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU
How to be successful in eCommerce email marketing - Tyler Sullivan 'Sully', founder @BombTech Golf
Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon
The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo
3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io
How to create a brand story - Arjun Sen, President @ ZenMango
A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo
4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent
Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow
How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably
How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO & Founder @ Automated Dreams
How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall
How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com
How to organize a successful online event - Katherine Martin, Marketing Manager @ Narrative Science
How to manage your social workflow -Xenia Muntean from Planable.io
Some marketing technologies are more equal than others...- Oren Greenberg, On Demand CMO @ Kurve
Be human where it counts. Otherwise automate! - Josh & Sam Ovett - MobilePocketOffice
Best practices from a big martech stack owner - Paul Johnson, Director of Marketing Technology @ LogMeIn
The role of PR in Martech - Interview Aaron Mirck, Presscloud
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