“A personal brand is how we sell ourselves. If you’re not clear about [what it is], you
can’t move forward,” says personal branding expert Joanne Tombrakos. “There is a
degree of bragging that comes with it. Women hate it. They look at it as boastful and
they feel like an imposter.” Tombrakos, who teaches branding at NYU and runs her own
branding agency, talks to CoveyClub founder Lesley Jane Seymour about how she has
reinvented herself several times and has created a free downloadable workbook,
“Getting Your Personal Brand Story Straight,” that will help Coveyclubbers get your
branding going. Find it at www.JoanneTombrakos.com .
#207 From Bartender to Social Media Maven (Stacey Birch)
#205 Reinvent Your Approach to Self Promotion In The Digital Age (Alice Draper)
#204 The Near-Death Experience That Forced My Reinvention (Geralyn Ritter)
#203 When a Health Crisis Becomes a Transformative Journey (Elena Sonnino)
#202 When Your Personal Reinvention Leads to Groundbreaking Change for Autism (Dr. Joan Fallon)
#201 Reinventing Your Mindset About Aging (Judy Katz)
#200 When Your Reinvention Leads You to Run for Political Office (But You Lose) (Claire Campos-O’Neal)
#199 Using Reinvention to Navigate Grief (Katty Douraghy)
#198 Reinventing Your Time Management Skills (Ashley Whillans)
#197 Reinventing Your Career Mindset After Decades in One Industry (Jackie MacDougall)
#196 Walking Away from the Golden Handcuffs that are Literally Killing You (Monica Froese)
#195 Reframing Your Career (After Burnout) to Make it New Again (Stephanie Smirnov)
#194 Reinventing Because You Can’t Walk Away from the Paycheck (Heather Frimmer)
#193 When You Don’t Fit Into the Corporate Box Because You Are Multi-Passionate (Sarabeth Berk)
#192 Ditching the Financial Security of the Legal World to Fight for Women’s Equality (Taina Bien-Aime)
#191 Reaching the Pinnacle of Corporate Success and Walking Away (Traci Schubert Barrett)
#190 How to Make Big, Bold Reinvention – Without Regrets (Diann Wingert)
#189 How to Cultivate Reinvention Support Systems – and Ditch the Nay-Sayers (Elizabeth Rosenberg)
#188 From Technical Writer for Railroads to Stand-Up Comic (Jennifer Turbo)
#187 Reinventing in Pursuit of the Work You Love (Jill Granoff)
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