“A personal brand is how we sell ourselves. If you’re not clear about [what it is], you
can’t move forward,” says personal branding expert Joanne Tombrakos. “There is a
degree of bragging that comes with it. Women hate it. They look at it as boastful and
they feel like an imposter.” Tombrakos, who teaches branding at NYU and runs her own
branding agency, talks to CoveyClub founder Lesley Jane Seymour about how she has
reinvented herself several times and has created a free downloadable workbook,
“Getting Your Personal Brand Story Straight,” that will help Coveyclubbers get your
branding going. Find it at www.JoanneTombrakos.com .
#86: Deborah Jackson (In this new world, where are the opportunities?)
#85: Barbara Paldus (Reinventing from science to beauty)
#84: Joan Lunden (How to pivot into your next life)
#83: Dana Rubin (Turning intellectual curiosity and research into $$)
#82: Suzanne Frank (3 simple steps to reinventing your health)
#81: Chip Conley (Reinvent yourself by mak[ing] age your ally)
#80: Indrani Goradia (Interrupting your family’s cycle of violence)
#79: Sonsoles Gonzalez (Jumping into the research gap her bosses ignored)
#78: Reinventing the Sister Act (Julie and Royce Pinkwater)
#77: How to start your dream reinvention for $20K or less (Amanda McIntosh)
#76: How to relaunch your career after a break (Mika and Ginny Brzezinski)
#75: Ditch your 50-line To Do List for a 5-line Priority List (Tonya Dalton)
#74: Reinventing how marketers view you (Vaughan Emsley)
#73: Reinventing by moving to a new city (Lesley Jane Seymour)
#72: Have a growth mindset about everything (Jill Gwaltney)
#71: The benefits (and challenges) of persistence (Candy Gold)
#70: 3 things you may be accidentally doing to sabotage your job search (Dr. Nayla Bahri)
#69: How to function in the Zone of Genius (Genecia Alluora)
#68: Reinventing your body by finding new f*cks to give (Oonagh Duncan)
#67: Squeezed out? Fight Back. Here’s How. (Vera Gibbons)
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