“A personal brand is how we sell ourselves. If you’re not clear about [what it is], you
can’t move forward,” says personal branding expert Joanne Tombrakos. “There is a
degree of bragging that comes with it. Women hate it. They look at it as boastful and
they feel like an imposter.” Tombrakos, who teaches branding at NYU and runs her own
branding agency, talks to CoveyClub founder Lesley Jane Seymour about how she has
reinvented herself several times and has created a free downloadable workbook,
“Getting Your Personal Brand Story Straight,” that will help Coveyclubbers get your
branding going. Find it at www.JoanneTombrakos.com .
#32: Reinventing by teaching fearlessness (Randi Levin)
#31: When life forces you to reinvent - after an abusive relationship (Vani Murthy)
#30: Helping women achieve economic equality (Fran Pastore)
#29: When you decide to reinvent everything at once (Pamela Redmond Satran)
#28: Reinventing after divorce: “Let yourself be afraid” (Susan McPherson)
#27: Reinvention after a big giant hairy public failure (Sallie Krawcheck)
#26: How to open yourself up to reinvention ideas that throw themselves at you (Jana Brown)
#25: Reinventing to find your bliss (Margaret Roach)
#24: How to reinvent to change the world (Shelley Zalis)
#23: Reboot your career after a big break! (Diane Flynn)
#22: What kind of legal do you need for your reinvention? (Candice Cook Simmons)
#21: How do you finance your reinvention? (Tracy Chadwell)
#20: When your health forces you to reinvent (Dr. Donnica Moore)
#19: Reinventing during the wait in the pick-up line (Claire Cook)
#18: A Beautiful Reinvention (Stephanie Duttenhaver and Cindy Edwards)
#17: She helps you shop for products that treat women fairly (Amy-Willard Cross)
#16: 5 secrets to reinventing yourself as a writer (Laura Munson)
#15: Reinvent yourself as a millionaire! No, really. (Julia Pimsleur)
#14: Easiest reinvention trick? (Agathe Assouline-Lichten)
#13: Should you reinvent to pay it forward? (Eileen Gittins)
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