The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT
QSR has always been an interesting and very active sector for digital signage, with chain restaurant operators being early adopters of the technology for menu displays.
But the pandemic has shifted digital screens from being a better, more cost-efficient way to manage menus to being mission-critical to many operations - particularly when in-store ordering and dining was shut down in many places and the only way to do business was in the drive-thru lane.
Global Display Solutions (GDS), which makes outdoor displays for situations like drive-thrus, had an online panel session recently that explored the digital transformation of QSR. I was asked to moderate - a job made easy because I had really great panelists.
Along with Robert Heise of GDS, I chatted with Jackie Walker of Publicis Sapient, Dana Stotts of Arc Worldwide and Jeff Hastings, the super-smart CEO of BrightSign.
There was no presentation to sit through first, so what you have with the audio version of the session is about 60 minutes of insights on what's happening with digital signage in QSR. In short - lots!
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Tobias Lang, Lang AG
Bernd Albl, Umdasch - The Store Makers
Tim O’Malley, E Ink
Bernd Hofstoetter, M-Cube
Digital Signage Yearbook 2023
Shane Vega, Userful
Loek Wermenbol, First Impression
Jim Nista On Code Painting
Francesco Ziliani, SpinetiX
Chris Grosso, Intersection
Jeff Hastings, BrightSign
Steve Bernard, Ocean Outdoor
Mark Coxon, AVI-SPL’s Experience Technology Group
Luca Gonnelli, Algo
Sean McCaffrey, GSTV
Brett Crossley, FanConnect
Marius van Bergen, COBstr
Wes Nicol, Videri
Brad Koerner, Koerner Design
Ney Corsino, Nanolumens
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