The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT
QSR has always been an interesting and very active sector for digital signage, with chain restaurant operators being early adopters of the technology for menu displays.
But the pandemic has shifted digital screens from being a better, more cost-efficient way to manage menus to being mission-critical to many operations - particularly when in-store ordering and dining was shut down in many places and the only way to do business was in the drive-thru lane.
Global Display Solutions (GDS), which makes outdoor displays for situations like drive-thrus, had an online panel session recently that explored the digital transformation of QSR. I was asked to moderate - a job made easy because I had really great panelists.
Along with Robert Heise of GDS, I chatted with Jackie Walker of Publicis Sapient, Dana Stotts of Arc Worldwide and Jeff Hastings, the super-smart CEO of BrightSign.
There was no presentation to sit through first, so what you have with the audio version of the session is about 60 minutes of insights on what's happening with digital signage in QSR. In short - lots!
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Tony Anscombe, ESET
Gensler - AT&T Discovery District
Chris Riegel, Scala
Doug Lusted, AdStash
Chris Riebschlager, Dimensional Innovations
Amanda Benzecry, Take Down The Ads
Alberto Scirocco, Leftchannel
Sean Wargo and Peter Hansen, AVIXA
David Weinfeld, Screenverse
John Steinhauer, Barco
Paul Miller, Questex
Jay Leedy, Sony
Christophe Billaud, Telelogos
Neil Longuet-Higgins, The LED Studio
Remco Veenbrink, VideowindoW
ACE Roundtable: Personalization In DOOH And Digital Signage
Larry Zoll, Sensory Interactive
Sam's Club, with Wovenmedia
Mike Casper, Azumo
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