If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can target them down to a single postal route. And that’s a great strategy for direct mail.
There are several reasons why this doesn’t work for email. The most important reason is that email lists need to be permission based and those are simply not available to purchase. Unwanted direct mail simply gets tossed in the trash, but the risk of an unsolicited email is that a spam complaint is filed. If you’d like to know more about building a permission based list, check out our blog at roundpeg.biz.
#746 A.I. and You
#745 Avoid Social Media Overwhelm
#744 I Love Evergreen Content
#743 - Stop Creating Content and Start Telling Stories.
#742 Unlock Your Creativity with Art.
#741 Shaping Your Brand Position
#740 Flip the Sales Conversation
#739 Better Networking Results
#738 It Takes a Village
#737 - A Rational Approach to SEO
#736 Sitting on a Gold Mine
#735 Power Words
#734 What Type of Bird are You
#733 The Rule of 26
#732 Healthy Conflict
#731 Vacation-Proof Your Business
#730 What Makes You Remarkable
#729 Buying Journey
#728 Follow Your Passion and Make Money Along the Way
#727 Build Your Super Toolkit
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