If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can target them down to a single postal route. And that’s a great strategy for direct mail.
There are several reasons why this doesn’t work for email. The most important reason is that email lists need to be permission based and those are simply not available to purchase. Unwanted direct mail simply gets tossed in the trash, but the risk of an unsolicited email is that a spam complaint is filed. If you’d like to know more about building a permission based list, check out our blog at roundpeg.biz.
#726 Three Truths of Marketing
#725 Morning Routine
#724 Do You Always Have This Effect on Women?
#723 Full Circle Marketing
#722 Influence Marketing
#721 How To Find The Best Solution
#720 Evergreen Content for Lawyers and Everyone Else
#719 Find Your Story
#717 Grow Your Network with a Podcast
#716 Find the Yin to Your Yang
#715 Simple Steps to Grow A Mastermind Group
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#712 Networking Animals
#711 Managing Through Chaos
#710 Strategic Relationships
#709 Sell the Transformation
#708 Create Content that Converts
#707 Conference Social Media
#706 Your Personal Brand
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