As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.
Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q
Check out this video on DemandGen TV: https://bit.ly/396Oaxu
Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw
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Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel
#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca
#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams
#186 How the CMO Role is Evolving ft. Judy Ash
#185 First Year as CMO ft. Julie Knight
#184 From Bootstrapped to Billions ft. Henry Schuck
#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez
#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell
#181 How This BDR Is So Successful ft. Anna Bender
#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage
#179 Using Sendoso to Delight Prospects and Customers
#178 The Art of Asking: Turning Your Dreams into Your Destiny
#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew
#176 The D3 Methodology: 10 Crucial Demand Management Initiatives
#175 The D3 Methodology: The 5 "C's" of Marketing Analytics
#174 Guy Kawasaki on Building Evangelism for your Product
#173 The D3 Methodology: Essential Elements of Demand Creation
#172 How to Build a Successful ABM Program ft. Bruce Eidsvik
#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience
#170 Why Demandbase Acquired Engagio
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