Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.
To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.
#765 Marketing is Personal
#764 Recession Proof Your Business
#763 Everything Old is New Again
#762 Build Landing Pages that Convert
#761 Let’s Start at the Beginning
#760 Spark a Conversation
#759Use KPI’s to Grow
#758 Set Your Goals with Your Heart
#757 Build an Amazing Life
#756 Email - Your Little Black Marketing Dress
#755 Managing a Business and a Family
#754 Make Your Content Fun
#753 -No Social, Just Media
#752 People over Profits
#751 The International Team
#750 Success in a Rocky Economy
#749 Find Your One True Love
#748 The Psychology of Words
#747 The Right Price
#746 A.I. and You
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