Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.
To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.
#745 Avoid Social Media Overwhelm
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#743 - Stop Creating Content and Start Telling Stories.
#742 Unlock Your Creativity with Art.
#741 Shaping Your Brand Position
#740 Flip the Sales Conversation
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#736 Sitting on a Gold Mine
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#732 Healthy Conflict
#731 Vacation-Proof Your Business
#730 What Makes You Remarkable
#729 Buying Journey
#728 Follow Your Passion and Make Money Along the Way
#727 Build Your Super Toolkit
#726 Three Truths of Marketing
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