[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*.
Just in time for Earth Day on April 22nd, this week's episode features co-founder of The Salon Movement (@salonmovement), James Alba, who also runs the B Hive (@bhiveorganic), a one of a kind salon focused on sustainable beauty for the industry and the environment. Certified Gold with Green America, Platinum with the Green Business Bureau and Winner of the International Eco Salon Contest, it has grown an international reputation for its leadership in organic beauty. Get insights into the grassroots movement of sustainability-conscious Davines stylists and salon owners, the benefits of going green and what sustainable practices you can integrate into your salon's business model as of today. See how you can grow your business while being an industry leader and making a difference.
* Statistic source: Green Circle Salons.
Links:
Become a Green Circle Salons member: https://greencirclesalons.com/
Join the Salon Movement: http://thesalonmovement.com
Learn more about the Beauty Business Reset: https://beautybizreset.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
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Read the transcript, or click here to learn more about Phorest Salon Software.
August Monthly Round-up
Richard McCabe on Building a Salon Culture & Systemising Business Operations
Salon Success: Daily Habits for a Happier Life & Charging a Premium for Your Services
Frank Di Lusso on the Benefits of Having an Effective Salon Loyalty System
July Monthly Round-up
Salon Marketing: Using the Client Experience Award to Increase Bookings & the Importance of Storytelling
John DiJulius on Delivering Outstanding Customer Service in Salons & Spas
Sarah McEvoy & Aoife Kelly-Cooney on Charity Initiatives and Giving Back to the Community
#30Days2Grow: Interview With Ellen Kavanagh (Live Video Commentary)
June Monthly Round-up
Louis Grenier on Humanising Your Brand Through Marketing
Industry Announcements: The Phorest Client Experience Award & the #30Days2Grow Salon Challenge
Kristina Malone on Delivering Excellent Customer Service & Experience
May Monthly Round-up
Phil Jackson on Using Email Marketing in the Hair, Beauty & Spa Industry
Salon Marketing & Management: Loyalty Programs That Actually Add Value and Handling Layoff Rumours
Louis Grenier on the Art of Effective Marketing Focus
Graham Kent on Giving Back to the Community & Raising Money With Hair Shows
Alex Quinn & Aoife Kelly-Cooney on Their Experiences Working in a Salon for a Day
March Monthly Round-up
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