[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*.
Just in time for Earth Day on April 22nd, this week's episode features co-founder of The Salon Movement (@salonmovement), James Alba, who also runs the B Hive (@bhiveorganic), a one of a kind salon focused on sustainable beauty for the industry and the environment. Certified Gold with Green America, Platinum with the Green Business Bureau and Winner of the International Eco Salon Contest, it has grown an international reputation for its leadership in organic beauty. Get insights into the grassroots movement of sustainability-conscious Davines stylists and salon owners, the benefits of going green and what sustainable practices you can integrate into your salon's business model as of today. See how you can grow your business while being an industry leader and making a difference.
* Statistic source: Green Circle Salons.
Links:
Become a Green Circle Salons member: https://greencirclesalons.com/
Join the Salon Movement: http://thesalonmovement.com
Learn more about the Beauty Business Reset: https://beautybizreset.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Salon Management: Client Data Protection & One-To-One Staff Meetings
Salon Marketing: Phorest Subscriber Mail & April Promo Ideas
Salon Marketing: Boosting Your Instagram’s Engagement Rate & Phorest’s New Ebook
Alex Quinn on the Latest Non-client Industry Event: The Salon Management Sessions
February Monthly Round-up
Michelle Bolger on the Ins & Outs of Online Defamation
Valerie Delforge on Managing Employees Dating in the Workplace
Barry Quinn on Tips for Building a Successful Loyalty Program
January Monthly Round-up
Helen Devenney on How Salon Meetings Impact Staff Motivation
Salon Marketing: The Importance of Monitoring Your Online Reputation
Andy Bounds on Communication and Caring for the “Afters” (Live From the Summit)
Luke Fitzgerald on Tips for Getting Your Salon’s Website Ranking Higher in Google
Alex Quinn on the Salon Owners Summit 2017, This Year’s Most Anticipated Events
December Monthly Round-up
Valerie Delforge on the Ins & Outs of Writing a Salon/Spa Procedure Manual
SMS Marketing, the Beauty Habits of New Yorkers & Xmas Decor Ideas
Salon Marketing Mistakes & Black Friday Campaign Ideas
Discussing the Attitude of Gratitude Loyalty Scheme & the Art of Writing Press Releases
Discussing Salon Employee Theft, Snapchat & Different Marketing Ideas
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