This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
The New Statesman’s Chris Stone on podcast and platform experiments
The Happy Journalist’s Jacqui Merrington on why she’s optimistic about AI and journalism
Grub Street’s Jo Cummings and Peter Houston: What kind of idiots still make magazines?
Big Noises: Stuart Forrest on clickability vs clickbait
Big Noises: Rafat Ali on choosing the slow path to growth
Big Noises: Ricky Sutton on publisher valuations, AI, and platform frenemies
Big Noises: Mpho Raborife on keeping Gen Z engaged
Big Noises: Michelle Manafy on the media’s universal problems
Big Noises: Shirish Kulkarni on why there are no quick fixes in media
Media Voices at FIPP Congress 2023: Resilience in the face of disruption
Big Noises: Jacob Donnelly on why publishers can’t resist the pursuit of scale
Big Noises: Barry Adams on why AI will not kill SEO
Big Noises: Amy Kean on why media needs more weirdos
Big Noises: Neil Thackray on why content is not king
PPA Festival Special: How publishers are future-proofing audience relationships
Practical AI Podcast Special: Lessons from local media
Semafor Media Reporter Max Tani on joining a global media start-up
TIME Editor in Chief & CEO Edward Felsenthal on the secret to lasting 100 years
Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher
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