Marketing Technology Podcast by Marketing Guys
Business:Marketing
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 3:
Trained as a helicopter pilot in the UK, Mike soon realized that being an ‘air-taxi driver’ was not going to be his future. Mike loves helping businesses grow and was one of the first people that started using Google Ads as a profitable lead generator. He now lives in Melbourne, Australia, and is the founder and CEO of WebSavvy and author of ‘The Ultimate Guide to Google Adwords’.
During this interview we discuss:
Mike mentions a website during the interview in which you’ll find a spreadsheet of all affinity and in-market audiences Google offers: https://docs.google.com/spreadsheets/d/1437qKdxMKsGa5J1CM_ynIX2svwYvMaCNDQ1Co5PuQFU/edit#gid=0
LinkedIn Mike Rhodes: https://www.linkedin.com/in/websavvy/
Website WebSavvy: https://www.websavvy.com.au/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
How to start using video advertising - Gil Sommer, VP of Product at Connatix
MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints
How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX
Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine
The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator
How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat
Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX
How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops
Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys
How to make virtual events really work - Ike Kehal, CEO at Social27
ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse
Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11
In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel
Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing
Why you should not have a budget for some online channels - John Readman, founder at Ask BOSCO
The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost
A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski
How to use personal video in marketing & sales - Darin Dawson, Co-Founder at BombBomb
Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai
Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain
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