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Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.
You need to be creative, finding a unique angle. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip is to look for industry blind spots, things no one in the industry is writing about.
#662 The perfect time to send an email.
#661 - More than One Reason to Buy
#660 Segment, Segment, Segment
#659 Start in the Middle
#658 Go Negative with Your Blog Titles
#657 Social Media is Personal
#656 Kiss Your Email
#655 Let Your Goals Flow
#654 Don‘t be afraid of Negative Reviews
#653 Why No One Reads Your Content
#652 Company Culutre
#651 Overworking and Under-earning
#650 Humanize Your Facebook Page
#649 The Networking Quest
#648 Add a Caption to Instagram
#647 Find a Peer Group
#646 Dumb it Down
#645 Energy Management
#644 Cash Management
#643 Your Voice is Your Instrument
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