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Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.
You need to be creative, finding a unique angle. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip is to look for industry blind spots, things no one in the industry is writing about.
#637 Start Your Business
#636 What is the objective of your blog?
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632 Productivity Hacks
#631 - Your Website is Your Best Salesperson
#630 Convert Prospects with Video
#629 You are Doing SEO Wrong
#628 Time to Go Global
#627 What Story Does Your Company Tell?
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624 Why Blog?
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#622 Get Rid of Limiting Beliefs
#621 Crisis Management Plan
#620 Take the Fear Out of Networking
#619 Accountability Tips
#618 Why Should I Buy From You?
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