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Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.
You need to be creative, finding a unique angle. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip is to look for industry blind spots, things no one in the industry is writing about.
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#546 Look Before you Leap
#545 Company Values
#544 Bring a Little Personality
#543 Mobile First
#542 Story Pad With Geoffrey Klein
#541 Where Do Content Ideas Com From
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#539 Traffic Sources
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#535 Position Statement
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#533 Customers Don't Watch Ads
#532 Absolute Marketing
#531 - Customers are Ready to Buy From You
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