Ep. 193: How An Owned Audience Can Transform Your Business

Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.

But did you know that 68% of marketers don’t have a documented customer journey strategy in place?

Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?

In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.

(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).

There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.

If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!