Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
Ep. 165: How to Use Video to Train Your Global Sales Team
Ep. 164: How to Build Brand Awareness & Recall on YouTube
Ep. 163: How to Turn Your YouTube Audience Attention into Action
Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin
Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing
Ep. 160: How Businesses are Adopting Video and the Biggest Trends
Ep. 159: How to Track Your Prospects and Become an Attention Marketer
Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results
Ep. 157: Using the Power of Video to Create a Movement
Ep. 156: How to go From a One Man Band to a Video Production Army
Ep. 155: How to Overcome Adversity with Your Digital Marketing Campaigns
Ep. 154: Why Brands Should Niche Down and Focus on YouTube
Ep. 153: How to Recognize and Capitalize From Developing Market Trends
Ep. 152: The Truth About Using YouTube Director For Your Video Marketing Advertising
Ep. 151: How to do Your Thought Leadership Videos on the Cheap
Ep. 150: The Stories You’ve Always Wanted to Hear
Ep. 149: How to Use Video to Make Your Sales Proposals More Effective
Ep. 148: Remarketing Best Practices for Google and YouTube 2018
Ep. 147: How to Use LinkedIn Video Ads
Ep. 146: Why You Should Support Free Speech, Especially For People You Disagree With
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