Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
Ep. 84: What Marketers Can Learn From the End of YouTube Annotations
EP 83: The 5 Types of Videos Every Business Needs
Ep. 82: Why Justin Trudeau Toured Vidyard’s Headquarters
Ep. 81: 12 Tips for Holding Your Viewer’s Attention on Video
Ep. 80: Why Facebook and Instagram are Copying Snapchat
Ep. 79: How to Use Video to Protect Your Business from a Social Media Crisis
Ep. 78: What You Can Learn from the Rise of Streaming
Ep. 77: How to Accelerate Sales with Video (Originally on Facebook Live)
Ep. 76: March Madness’s Record-Breaking Livestream
Ep. 75: Case Study: How to 10x Your Engagement With a Content Series
Ep. 74: GoPro Goes Mobile (But is it Too Late?)
Ep. 73: 9 Killer Content Ideas for Facebook Live Events
Ep 72: Twitter Takes Live Video to the Next Level
Ep 71: Who Should Lead the Sales Process: Marketing or Sales?
Ep 70: What Google’s Algorithm Update Means for Marketers
EP 69: 13 Lessons Video Marketers can Learn from Professional Speakers
EP 68: YouTube's Next Big Business Move
EP 67: ABM vs. Inbound Marketing — How It Affects Your Video Strategy
EP 66: How Samsung Is Problem-Solving with Video
EP 65: The Dark Side of Video: 5 Critical Mistakes Marketers Make
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