This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
5 Million Reasons to Deliver Effective Visual Storytelling Across the Branded Customer Experience
Old Things That Endure: Testing and Learning for Customer Experience Excellence
How to drive your brand voice through your customer experience
A Blast from the Past: The 3 Ps of Customer Experience Excellence
How Did You Do That? | Making Magic for Customers in 2019
Quickly Before the Year Ends – Deliver Convenience
When Customers Aren’t Jolly
7.8 Billion on Cyber Monday of Cyber Week – Is Brick and Mortar Retail Dead?
Two Magic Words - Human Experience Requires Gratitude
Catching People Doing What’s Right Along the Customer Experience Journey
Delivering your Brand in Moments and Memories - The Laws of Brand Storytelling
The Secret Sauce to Customer Experience is a Blend of Four Ingredients
Customer Experience Research and Life Long Learning
Up, Up, and Away - Getting Lift with Wearables and IoT
Taking Flight With Big Data – How’s Your Trip?
Transforming Customer Experience with Partners: The Art of Not Going It Alone
Iterative and Future Backward - How are you Crafting Improved and Transformative Customer Experiences?
Validate, Educate, and Activate - Three Keys to Effective Customer Journey Mapping
What Is A Persona And What Does It Have To Do With Customer Journey Mapping?
Patiently Seeking Input to Guide Service Experience Design
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