This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
Shedding Your Implicit Bias: It’s Time for Design Thinking
Leading with the GOOD: A must have for customer experience success
Big Data to the Rescue of the Passenger Experience?
Guilt or Greatness? Associations that Affect Customer Perception
Differentiation Strategy: Flying on Segmentation, Experience Design, & Relevant Messaging
Recovering Business Trust: Listen, Admit, Apologize, Fix
High Trust = Happy Employees = Happy Customers = Happy Shareholders = Happy Leaders
Winning Customer Experience – Simple Matters of Trust
CAIO or NO CAIO: Customer Experience Depends Upon Structuring People to Manage Information
Customer Value - Expanding Across the 12 Standard Forms of Value
Customer Experience and Value Add: Make it Personal, Emotional, and Sensory
Customer Experience Creation: Give ’em a Reason to Hire and Keep You
Customer Experience Speaker, Consultant, Author OR…A Robot
Service Delivered: Timeless Change!
Looking Beyond the OBVIOUS: Spotting Customer Experience SUBTLETIES
Once Upon a Time People Assisted One Another…
Transforming Optimism on Transformation
Choosing Where to Invest In Customer Experience Innovation: The Art of Tradeoffs
Out With The Old, In With The New And Not So New: 3 Trends to Consider In Customer Experience Delivery
What are Your UICs? Lessons from American & United Airlines Customer Experience Debacles
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