We’ll be the first to admit…
Inbound marketing isn’t the best strategy for every business.
Depending on what kind of products or services you offer, you might be better off targeting a clearly defined set of accounts or prospects.
In other words, you may see better results hunting (ABM) than farming (Inbound).
But account-based marketing (or ABM) still requires you to be strategic in how you convince and convert your prospects. ABM models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.
That means finding creative ways to increase demand for your product or service through personalized video and email outreach.
Joining us on the show is Tyler Lessard, the VP of Marketing at Vidyard, a video hosting platform that helps businesses drives sales with video. Like me, Tyler is obsessed with helping businesses leverage video to:
- Build deeper relationships with viewers
- Learn more about your audience
- Turn viewing insights into revenue
That’s why I invited him to join me for this episode of the podcast to discuss how to creatively combine video with an ABM strategy to convert more of your prospects into customers.
Ep. 242: How To Use Linkedin to Generate Leads With Richard Moore
Ep. 241: Where Google is Going & Aligning Your Business with Mark Traphagen
Ep. 240: Go behind the scenes for Todd's Tony Robbins Webinar
Ep. 239: How To Use Video To Crush Deals Faster with Tyler Lessard
Ep. 238: How Long Should A Video Be?
Ep. 237: Dominate Google Search Without Paid Ads
Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley
Ep. 235: Discover How To Use YouTube To Advance Sales
Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence
Ep. 233: What Sales Will Look Like After Quarantine
Ep. 232: Remote Selling: How to Warm Up Your Prospects
Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali
Ep. 231: Tony Robbins’ Small Business Resiliency Kit featuring Todd Hartley
Ep. 230: How to Sell to Access Restricted Prospects
Ep. 229: Top 3 Video Strategies for Selling Remotely
Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales
Ep. 227: How The Best Salespeople Create Value to Win the Sale
Ep. 226: 3 Ways to Use Video to Grow Repeat Business
Ep. 225: Using Video to Engage Your Internal Team
Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money