We’ll be the first to admit…
Inbound marketing isn’t the best strategy for every business.
Depending on what kind of products or services you offer, you might be better off targeting a clearly defined set of accounts or prospects.
In other words, you may see better results hunting (ABM) than farming (Inbound).
But account-based marketing (or ABM) still requires you to be strategic in how you convince and convert your prospects. ABM models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.
That means finding creative ways to increase demand for your product or service through personalized video and email outreach.
Joining us on the show is Tyler Lessard, the VP of Marketing at Vidyard, a video hosting platform that helps businesses drives sales with video. Like me, Tyler is obsessed with helping businesses leverage video to:
- Build deeper relationships with viewers
- Learn more about your audience
- Turn viewing insights into revenue
That’s why I invited him to join me for this episode of the podcast to discuss how to creatively combine video with an ABM strategy to convert more of your prospects into customers.
Ep. 184: Using Video to Convert More Conference Leads into Customers
Ep. 183: The Anatomy of a Perfect Customer Testimonial Story
Ep. 182: How Restaurants Can Grow Their Business Using Video
Ep. 181: The 7 Stages to a Successful Video Project
Ep. 180: How Chili's Generated 7,800 Leads Using YouTube Form Ads
Ep. 179: 3 Strategies to Turn Social Media Followers Into Customers
Ep. 178: What Top Earning Salespeople Do Differently, ft. Dan Lier
Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio
HubSpot Launches "HubSpot Video" — a fully integrated video solution, powered by Vidyard
Ep. 176: How to “Spy” on Your Prospects (And Sell to Them Faster)
Ep. 175: How To Sell Faster with Video
Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy
Ep. 173: How to Create a Powerful Customer Testimonial Video
Ep. 172: Discover The Early Adopter IGTV Opportunity
Ep. 171: Discover Your Target Customer's Language of Love
Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber
Ep. 169: How to Use Geofencing to Optimize Your Digital Marketing Campaigns
Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates
Ep. 167: How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott
Ep. 166: How to Turn Customers Into Your Marketing Army, with Jay Baer
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