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This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple.
In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.
We talk:
Links:
Ben's Website
Simply Put - The Book
#31 The Complexity Challenge - with Chris Mowles
#30 Finding Flow - with Fin Goulding
#29 Bucketlist Business Planning - with Jack Hubbard
#28 Your Store Of Will - with Roy Baumeister
#27 Organisational Mastery - with Luis Gonçalves
#26 Enter The Intrapreneur - with Gib Bulloch
#25 It‘s The Flow That Counts - with Johanna Rothman
#24 Traffic Control For The Mind - With Shashin Shah
#23 Leaving Facebook - with Kent Beck
#22 Selling Boldly - with Alex Goldfayn
#21 What are your hidden motives? - with Robin Hanson
#20 Connected Leadership - with Gary Borland
#19 Get Grounded! - with John Craig
#18 Mission Electric - with Tom Druitt
#17 East Meets West: Navigating Culture with Empathy - with Gene Hsu
#16 Feel the power of uke! with Sarah Weiler
#15 How we fix meetings with Carrie Bedingfield
#14 How to Scale Agile (when Agile breaks everything!) with Dan North
#13 Super-charge your productivity with Theo Compenolle
#12 Managing in Complexity with Dave Snowden
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