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This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple.
In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.
We talk:
Links:
Ben's Website
Simply Put - The Book
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#5 Cycling Octopuses and Art of Clean Language with Judy Rees
#4 Rolfing and the Magic Jersey of Connectedness with Lizzie Reumont
#3 How our Past Reality Drives Everything with Dr Ingeborg Bosch
#2 Pond Hockey and the Art of Change with Jason Little
#1 Being Human - An introduction
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