[EP.20] How to Communicate your Prospect's Million Dollar Problem with Impact with Luigi Prestinenzi

How To Communicate Your Prospect’s Million Dollar Problem With Impact;

Communication is the heart of every human interaction, and being able to do this effectively is perhaps the most important skill we need in life.

It is what allows us to exchange ideas, share stories, showcase our vision, impact people with our products and services...

The list goes on!

Most of the time though, communicating for influence and impact isn't easy, especially inside of the sales process!

There's several key ingredients that go into communicating with influence when selling your solution and we have to understand this..

Effective communication is the key to earning the opportunity to solve your prospect's million dollar problem.

Understanding this has the ability to make or break your quota.

Luigi Prestinenzi gets it, embodies it and teaches it!

In today’s episode of The Influential Communicator, Luigi and I discuss how to communicate your prospect's million dollar problem with impact, so they can address it, solve it and get to the promised land!

Are you ready?

Hit that play button!

WHAT WE DISCUSS:

• [0:26] - Who is Luigi Prestinenzi?
• [4:54] - How Luigi felt when he sold a $3.5 million contract to someone who once rejected him for a sales job
• [9:25] - What Luigi does to protect his energy
• [13:00] - How to uncover your prospect’s million dollar problem
• [17:42] - How to help prospects identify their problem without spoon-feeding them
• [23:40] - What’s done in between identifying the problem and presenting the solution
• [29:06] - How to communicate the million dollar solution
• [34:03] - How a sales professional can paint an ethical picture of what life would look like if they didn’t move forward
• [38:10] - An influential communicator Luigi looks up to today

VALUABLE INSIGHTS AND KEY TOPICS:

• How to use other people’s discouragements to fuel your motivation to take succeed.
• How to protect your energy and maintain a level of consistency in your selling without experiencing burn out.
• How to educate your prospects about their BIG problem before presenting your solution.

NOTABLE QUOTES:

• [2:01] - “Selling is less about selling. It’s more about helping a specific person achieve a really specific and better outcome.” - Luigi Prestinenzi
• [4:12] - “Life is not a rehearsal. You only get one shot and things will happen...but you can’t let what happened to you control you.” - Luigi Prestinenzi

USEFUL RESOURCES:

Connect with Luigi Prestinenzi:

https://www.salesiqglobal.com/

https://linkedin.com/in/luigiprestinenzi

Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast

Social Media:

https://www.linkedin.com/in/ravirajani/

https://www.tiktok.com/@theravirajani