Should people be tasting for a story, or tasting for the value? Today on the show we dive into an interesting topic on the teetering of media samples and content creators/influencers who receive them, both on the Bourbon Pursuit side as well as the Pursuit Spirits side.
We hit on:
- How did you decide you wanted to present reviews of media samples to your audience?
- What are the ethics of reviewing something sent to you?
- How do you (or any content creator who gets multiple samples) decide on what to review?
- Is private feedback for samples you don’t enjoy helpful?
- How do you decide who to send samples to?
- Should someone rate a whiskey purely on taste, or does the context matter?
- How do you streamline the context of a brand or product easily for consumers to understand?
and much more.
For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.