Should people be tasting for a story, or tasting for the value? Today on the show we dive into an interesting topic on the teetering of media samples and content creators/influencers who receive them, both on the Bourbon Pursuit side as well as the Pursuit Spirits side.
We hit on:
- How did you decide you wanted to present reviews of media samples to your audience?
- What are the ethics of reviewing something sent to you?
- How do you (or any content creator who gets multiple samples) decide on what to review?
- Is private feedback for samples you don’t enjoy helpful?
- How do you decide who to send samples to?
- Should someone rate a whiskey purely on taste, or does the context matter?
- How do you streamline the context of a brand or product easily for consumers to understand?
and much more.
For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
More Episodes
035 - Does The Pursuit Concept Matter?
2023-04-26
2023-04-26
034 - Beyond the Bottle Experience
2023-04-12
2023-04-12
033 - The Effects of Big Bourbon
2023-03-29
2023-03-29
032 - Ambassador Program
2023-03-15
2023-03-15
031 - Expanding the Brand's Portfolio
2023-03-01
2023-03-01
030 - Learning to Distill
2023-02-15
2023-02-15
029 - Brand Strategy & Communication
2023-02-01
2023-02-01
028 - Pricing of Bourbon
2023-01-18
2023-01-18
027 - 2022 In Review
2023-01-04
2023-01-04
026 - Oak Collection Bourbon & Rye
2022-12-07
2022-12-07
025 - Commercial Investment Funding
2022-11-23
2022-11-23
024 - Road Trip Recap 2022
2022-11-09
2022-11-09
022 - Brand Loyalty
2022-10-12
2022-10-12
021 - Reviewing Whiskey with Jay West
2022-09-28
2022-09-28
020 - Technology & Tradition
2022-09-14
2022-09-14
019 - Juggling Multiple Jobs
2022-08-31
2022-08-31
018 - Does Knowing the Source Matter?
2022-08-17
2022-08-17
017 - Branding Buzzwords and Terminology
2022-08-03
2022-08-03
016 - The Visitor Experience
2022-07-20
2022-07-20
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