Today I'm chatting to Clare Winton from Grow Wild Outdoorwear, a new brand for women in pregnancy and the early stages of motherhood.
Clare had the idea to develop her maternity brand three years ago, and started, as many start-ups do, by searching Google to find a manufacturer. This led her to a frustrating two years trying to develop her collection in China.
She then stumbled across Make it British, and I introduced her to factories in the UK who she's been partnering with ever since.
Clare provides valuable advice on conducting customer research, navigating the challenges of garment production and the importance of face-to-face interactions with your manufacturer.
ABOUT CLARE WINTON
Clare Winton is the founder of Grow Wild Outdoorwear, a range of outdoor clothing and accessories for pregnancy and early motherhood.
After a semi-feral childhood growing up in West Ireland, she now lives in wild West Wales. She has spent 15 years working as a Quality Assurance Auditor, has a PhD in population genetics and is a volunteer trained Samaritans "Listener". Her outdoor passions include exploring local mountains and camping with her family.
Grow Wild Outdoorwear website
Grow Wild Outdoorwear on Instagram
HANDY LINKS
British Brand Accelerator
Make it British Website
YouTube
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183 – It was a stupid idea, now it’s a million pound business – Brant Richards
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181 – Looking after Scotland’s oldest cashmere brand – Simon Cotton
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179 – Growing a UK-made lifestyle brand – Rebecca J Mills
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176 – When should you choose making overseas versus making in the UK?
175 – The benefits of lean manufacturing – James Stewart, Lean Practitioner
174 – Why are your products not selling?
173 – Launching an Organic Skincare Brand – Hannah Lovegrove
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170 – Are you confusing mark-up and margin?
169 – From make-up artist to product innovator – Phyllis Cohen, Face Lace
168 – How much does it cost to start a UK-made brand?
167 – Building a Business With Your Customer in Mind – Rowena Howie
166 – 12 Questions to ask a new manufacturer
165 – How the pandemic has changed our manufacturing business – Jenny Holloway
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