Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
The search through our podcasting vault for “oldies but goodies” continues!
Our next episode selected for remastering features future of work strategist, Diana Wu David. As a serial entrepreneur who’s also a former Financial Times executive with a background in economics, she’s well-versed in pricing.
The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some of us find it difficult to raise prices.
In this candid interview, Diana addresses the fear of raising your prices and explains her formulaic process for testing different pricing strategies. Those strategies include developing a minimum viable product, segmenting customers, and performing A/B testing. She also talks about why trouble usually brews where pricing and process intersect and how you can avoid it.
Take advantage of her years of experimenting with pricing through the lens of futureproofing and breakthrough the psychological factors preventing you from greater profitability. Listen now!
🔗 Access Show Notes Here or visit BusinessInfrastructure.TV.
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© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
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120: Let's Visualize Data with Piktochart featuring Ai Ching Goh
119: Let's Improve a Lead-to-Customer Conversion Process
118: Let's Streamline Video Editing with rVidi - Featuring Janice Jensen
117: Let's Design a Commercialization Process with Clarence Levy & Derek Gauthier
116: Developing a Framework to Scale Your Idea
115: Scaling from Zero to 100,000 Active Customers with Tom Kulzer
114: Validating Software Product Ideas with Ronan Walsh
113: Educating Students During a Pandemic with Rachna Nath
112: Planning & Conducting Remote Events with Kimberly Fennell
111: Leading Data-Driven Improvements with Christine Yeager
110: Outsourcing Content Creation with Nigel Washington
109: Boosting Customer Experience in Contact Centres with Marianne Rutz
108: Improving I.T. Project Delivery with Joseph Garfield
107: Leveling Up Health Data Security with Susan Blais
106: Re-engineering In-Person Operations with John Stoj
105: Streamlining Podcast Production with Berthine Crèvecoeur West
104: Improving Workplace Communication with Bill Kurzeja
103: Making the Case for Small Business Operations with Alicia Butler Pierre featuring Maegan Lane
102: Everything You Need to Know About COOs with Mohammad Ali Ajlouni
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