Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
The search through our podcasting vault for “oldies but goodies” continues!
Our next episode selected for remastering features future of work strategist, Diana Wu David. As a serial entrepreneur who’s also a former Financial Times executive with a background in economics, she’s well-versed in pricing.
The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some of us find it difficult to raise prices.
In this candid interview, Diana addresses the fear of raising your prices and explains her formulaic process for testing different pricing strategies. Those strategies include developing a minimum viable product, segmenting customers, and performing A/B testing. She also talks about why trouble usually brews where pricing and process intersect and how you can avoid it.
Take advantage of her years of experimenting with pricing through the lens of futureproofing and breakthrough the psychological factors preventing you from greater profitability. Listen now!
🔗 Access Show Notes Here or visit BusinessInfrastructure.TV.
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© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
039: Using Processes for Structure & Consistent Results with Paul Nicholaides
038: Building Business Infrastructure for Scale with Alicia Butler Pierre
037: Leveraging Culture to Drive Business Transformation with Lakeisha Poole
036: Executing Strategy with Project Management with Kim Farmer, PMP
035: Positioning Front Line Leadership for Success with Victoria Rodgers
034: Developing a Business Strategy for Sustainable Growth with Mark Pegues
033: Pricing for Profit with John Ray
032: Running Your Business By the Numbers with Charles H. Green
031: Brainstorming Your Million Dollar Idea with Kymone Hinds
030: Connecting Your Software for Maximum Productivity with Garrett Massey
029: Minimizing Risk with Decision Science with Robert D. Brown, III
028: Managing Virtual Teams in a Freelance Economy with Sherry Heyl
027: I.P. Protection for Your Business Processes with Steve Wigmore
026: Finding Your Niche to Build an Empire with Dee Williams
025: Promises vs. Goals: Season 2 Reflections with Alicia Butler Pierre
024: Driving Faster with Business Infrastructure with Chris Grigalunas
023: Attracting Top Talent to Your Small Business with Jim Stroud
022: Foundation & Maintenance – Business Lessons from Cuba with Alicia Butler Pierre
021: Improving Quality in Healthcare Operations with Jarvis Gray
020: Striking the Perfect Balance Between Marketing and Operations with Andrea D. Smith
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