Joining me today is Joey Coleman. He is a speaker, teacher, and author of the book Never Lose a Customer Again. I’m a big fan of his book, and we recently used his book for our team at Self Publishing School. At the end of the book club, Joey came on, and we did a Q&A with him.
Joey describes the message of his book as “If we want to be in business, grow our businesses and earn the right to continue to be in business, then we have to take care of our customers.” We need to focus on the clients who have signed up and want to be part of our business family.
He realized as he was speaking, he could only reach a fraction of the people he wanted to reach others who didn’t have the opportunity to hear him speak. “I wanted to create a product that would serve them well.” He wanted to write a book that contained long-lasting principles.
We talk about different types of publishers, and why he wanted to go with a traditional publisher. Make sure to get clear on why you are writing your book and what you want to accomplish before you choose a type of publisher. He and I talk about the financial tracking that accompanies using a publisher and the opportunities that my book has given me, not counting book sales.
Listen in to find out the two primary goals for Joey to write his book, his perception and the reality of the cost of writing a book, and how Joey received a six-figure advance for his book. Learn why Joey hasn’t earned out his advance, how his book has improved his speaking fees, and his marketing plan for his book.
Show Notes
[02:12] Joey shares why he decided to write his book and the purpose behind Never Lose a Customer Again. [03:33] His two primary goals for writing his book. [05:13] Perception and reality of the cost of book writing. [08:08] How Joey received a six-figure advance on his book. [11:40] Why he received five bids out of five pitches and got the contract for his book. [13:33] Have multiple people, including your agent and your attorney, review any contract before signing. [16:44] The economic reality of Joey’s book, 23 months post publishing. [22:27] How his published book has impacted his speaking fee. [25:12] Why Joey hired a team to write his first book. [27:29] The marketing strategy leading up to book launch. [33:58] Why you should leave a review for a book author. [37:38] Relationship building and why it’s important when you are pitching a publisher. [41:10] Providing more value for your customers. [45:42] Marketing his list and internet advertising. [50:39] How many people have participated in Joey’s book experience.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Find Joey on the Web Never Lose a Customer Again Hire Joey for Your Next Speaking Engagement helpmejoey@joeycoleman.comSPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores)
SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company)
SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold)
SPS 049: The Self Publishing School Podcast Is BACK! Here's what to expect...
SPS 048: Beyond the Bestseller: Foreign book rights, creating a book series & selling out your first live event with Hal Elrod
SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz
SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin
SPS 045: The Podcast Is Coming Back!!!
SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen
SPS 042: Writing Words That Sell Your Books with Ray Edwards
SPS 041: Using Books to Drive Product Launches with Danny Iny
SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn
SPS 039: 80/20 Book Sales & Marketing with Perry Marshall
SPS 038: Using Books to Build Passive Income with David McKay
SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys
SPS 036: How to Build an Author Platform with Steve Scott
SPS 035: Using a Book To Get Booked with Grant Baldwin
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