Joining me today is Joey Coleman. He is a speaker, teacher, and author of the book Never Lose a Customer Again. I’m a big fan of his book, and we recently used his book for our team at Self Publishing School. At the end of the book club, Joey came on, and we did a Q&A with him.
Joey describes the message of his book as “If we want to be in business, grow our businesses and earn the right to continue to be in business, then we have to take care of our customers.” We need to focus on the clients who have signed up and want to be part of our business family.
He realized as he was speaking, he could only reach a fraction of the people he wanted to reach others who didn’t have the opportunity to hear him speak. “I wanted to create a product that would serve them well.” He wanted to write a book that contained long-lasting principles.
We talk about different types of publishers, and why he wanted to go with a traditional publisher. Make sure to get clear on why you are writing your book and what you want to accomplish before you choose a type of publisher. He and I talk about the financial tracking that accompanies using a publisher and the opportunities that my book has given me, not counting book sales.
Listen in to find out the two primary goals for Joey to write his book, his perception and the reality of the cost of writing a book, and how Joey received a six-figure advance for his book. Learn why Joey hasn’t earned out his advance, how his book has improved his speaking fees, and his marketing plan for his book.
Show Notes
[02:12] Joey shares why he decided to write his book and the purpose behind Never Lose a Customer Again. [03:33] His two primary goals for writing his book. [05:13] Perception and reality of the cost of book writing. [08:08] How Joey received a six-figure advance on his book. [11:40] Why he received five bids out of five pitches and got the contract for his book. [13:33] Have multiple people, including your agent and your attorney, review any contract before signing. [16:44] The economic reality of Joey’s book, 23 months post publishing. [22:27] How his published book has impacted his speaking fee. [25:12] Why Joey hired a team to write his first book. [27:29] The marketing strategy leading up to book launch. [33:58] Why you should leave a review for a book author. [37:38] Relationship building and why it’s important when you are pitching a publisher. [41:10] Providing more value for your customers. [45:42] Marketing his list and internet advertising. [50:39] How many people have participated in Joey’s book experience.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Find Joey on the Web Never Lose a Customer Again Hire Joey for Your Next Speaking Engagement helpmejoey@joeycoleman.comSPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright
SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark
SPS 010: Sell Or Be Sold with Grant Cardone
SPS 009: Eliminating Distractions & Practicing Deep Work to Finish Your Book with Cal Newport
SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup
SPS 007: How to Turn Pro as a Writer with Jeff Goins
SPS 006: Hustling My Way to 4 NYT Bestselling Books with Gary Vaynerchuk
SPS 005: Lessons Learned from The Secret, Chicken Soup, Abundance Now, and a Guinness World Record Setting Book with Lisa Nichols
SPS 004: How to Self-Publish Your Way to #1 on the Amazon & USA Today National Bestseller Lists with Ryan Levesque
SPS 003: Using a Book to Sell More Software & Information Products with Russell Brunson
SPS 002: Using the One Thing & Time Blocking to Finally Write Your First Book with Jay Papasan
SPS 001: Getting Noticed in a Noisy World with Your First Book, with Michael Hyatt
SPS 000: Introduction to Self-Publishing School Podcast
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