Joining me today is Joey Coleman. He is a speaker, teacher, and author of the book Never Lose a Customer Again. I’m a big fan of his book, and we recently used his book for our team at Self Publishing School. At the end of the book club, Joey came on, and we did a Q&A with him.
Joey describes the message of his book as “If we want to be in business, grow our businesses and earn the right to continue to be in business, then we have to take care of our customers.” We need to focus on the clients who have signed up and want to be part of our business family.
He realized as he was speaking, he could only reach a fraction of the people he wanted to reach others who didn’t have the opportunity to hear him speak. “I wanted to create a product that would serve them well.” He wanted to write a book that contained long-lasting principles.
We talk about different types of publishers, and why he wanted to go with a traditional publisher. Make sure to get clear on why you are writing your book and what you want to accomplish before you choose a type of publisher. He and I talk about the financial tracking that accompanies using a publisher and the opportunities that my book has given me, not counting book sales.
Listen in to find out the two primary goals for Joey to write his book, his perception and the reality of the cost of writing a book, and how Joey received a six-figure advance for his book. Learn why Joey hasn’t earned out his advance, how his book has improved his speaking fees, and his marketing plan for his book.
Show Notes
[02:12] Joey shares why he decided to write his book and the purpose behind Never Lose a Customer Again. [03:33] His two primary goals for writing his book. [05:13] Perception and reality of the cost of book writing. [08:08] How Joey received a six-figure advance on his book. [11:40] Why he received five bids out of five pitches and got the contract for his book. [13:33] Have multiple people, including your agent and your attorney, review any contract before signing. [16:44] The economic reality of Joey’s book, 23 months post publishing. [22:27] How his published book has impacted his speaking fee. [25:12] Why Joey hired a team to write his first book. [27:29] The marketing strategy leading up to book launch. [33:58] Why you should leave a review for a book author. [37:38] Relationship building and why it’s important when you are pitching a publisher. [41:10] Providing more value for your customers. [45:42] Marketing his list and internet advertising. [50:39] How many people have participated in Joey’s book experience.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Find Joey on the Web Never Lose a Customer Again Hire Joey for Your Next Speaking Engagement helpmejoey@joeycoleman.comSPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran
SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas
SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss
SPS 031: Building my Business & Group Coaching Program with Jaime Tardy
SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd
SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee
SPS 028: Getting Your First 10,000 Readers with Nick Stephenson
SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp
SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker
SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins
SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder
SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port
SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker
SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine
SPS 020: How to Punch Worry in the Face with Mitch Matthews
SPS 019: How I Self-published My Way onto the Wall Street Journal Bestseller List with Pat Flynn
SPS 018: Scaling Up Your Business Using Books with Verne Harnish
SPS 017: How I Went From #1 NYT Book Launch to $5.1M Product Launch with Jeff Walker
SPS 016: My Exact Process for Writing 16 Books with Joanna Penn
SPS 015: How to be a Writing Machine with Steve Windsor
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