Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports.
They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions, plus why some agencies only received a provisional mark.
We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features: how to deal with the loss of a major client, and the ways agencies can grow their workforce sustainably.
Further reading:
School Reports 2024: A-Z
School Reports 2024: Economic headwinds slow agency billings growth
School Reports 2024: One step forward, two steps back for diversity
Now takes ‘heart-breaking’ decision to close after 13 years
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85: Adam&Eve's 4&Flex policy | A Pitch Positive Pledge | Wavemaker's 'Kelly & Katie'
84: Adland's talent crisis and why it matters
83: EssenceMediacom
82: Running an ad agency during the Ukraine war
81: Campaign school reports special
80: What school students think about advertising & how to change perceptions
79: How can adland get over the age-old problem of ageism?
78: The industry reacts to the Ukraine war
77: Agency new-business trends & Super Bowl ads
76: How brands can make the most of the metaverse
75: Campaign podcast – Influencer marketing
74: Campaign podcast – The year ahead
73: Campaign podcast – The year in review
72: Campaign podcast: Christmas ad reviews pt 2
71: Attention, immersive storytelling and the metaverse
70: Campaign podcast – COP26, misinformation & advertising
69: Campaign podcast: Christmas ad reviews pt 1
68: Campaign podcast – Adland’s talent crunch & The Great Resignation
67: Campaign podcast – What can London-centric adland learn from Stoke?
66: Campaign podcast – The John Lewis ad controversy
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