Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports.
They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions, plus why some agencies only received a provisional mark.
We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features: how to deal with the loss of a major client, and the ways agencies can grow their workforce sustainably.
Further reading:
School Reports 2024: A-Z
School Reports 2024: Economic headwinds slow agency billings growth
School Reports 2024: One step forward, two steps back for diversity
Now takes ‘heart-breaking’ decision to close after 13 years
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91: As fears of recession gather pace, is ad spend heading for a fall?
90: Client/agency relationships - how to make them last
89: Brands get Euro 2022 fever & what adland thinks of a new Govt proposal
88. CALM on ‘The last photo’ | The best of Cannes Lions
87: Cannes prizes | Activism at the festival | Andy Warhol
86: Campaign for creativity | Cannes | NFTs | Mother's new CCO Felix Richter
85: Adam&Eve's 4&Flex policy | A Pitch Positive Pledge | Wavemaker's 'Kelly & Katie'
84: Adland's talent crisis and why it matters
83: EssenceMediacom
82: Running an ad agency during the Ukraine war
81: Campaign school reports special
80: What school students think about advertising & how to change perceptions
79: How can adland get over the age-old problem of ageism?
78: The industry reacts to the Ukraine war
77: Agency new-business trends & Super Bowl ads
76: How brands can make the most of the metaverse
75: Campaign podcast – Influencer marketing
74: Campaign podcast – The year ahead
73: Campaign podcast – The year in review
72: Campaign podcast: Christmas ad reviews pt 2
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